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When a business must communicate to, engage, and advertise, media technologies can provide the tools needed to connect. These innovative tools help businesses remain relevant and reachable to their customers, boosting the performance of their businesses.

Media technology is any hardware, software or tool used to compose, create and distribute any form of media – audio, video, images information interactive and social media, virtual reality and immersive reality environments, and so on. It can range from simple tools used by artists, to the global media processing systems and distribution systems of major corporations.

Media technologies can be utilized to promote a company. Examples include marketing via email and social media management. They enable businesses to connect with their clients and potential customers in ways that were impossible before, for example, providing immediate customer service or sending targeted emails to certain groups of people.

New media technologies can also create an online community of followers or fans for a brand, increasing engagement and helping to foster trust and loyalty. For instance, YouTube is a popular platform for sharing content geared toward a specific topic, while also soliciting feedback from a group. In extreme situations political propagandists may make use of new media technologies to sway the public’s opinions. For instance, a terrorist group, for instance might broadcast the execution of a journalist in order to inspire violence. Media technology can help mitigate this by providing tools to moderate and validate.